Joico Blonde Life Violet Shampoo 300ml

You’ll never lose your cool with Blonde Life Violet Shampoo—a brilliant, brass-neutralizing cleanser, free of SLS/SLES Sulfates,* that instantly banishes undesirable yellow tones, so cool blondes stay nice and icy.

Instantly cool brassy tones and brighten cool blonde hair

Help maintain healthy-looking hair with brilliant shine

Nourish and protect fragile blonde hair

Rich lather gently cleanses hair

Free of SLS/SLES Sulfates*

Certified PETA Global Animal Test–Free (Learn more about the certification)

*Sodium Lauryl Sulfate/Sodium Laureth Sulfate

Arginine
A naturally occurring amino acid crucial to hair’s strength. Products that include Arginine help protect hair and rebuild it from the inside out.

Monoi Oil
A rare, exotic blend of Coconut Oil and Tahitian Gardenia Flower, helps fight frizz and boost shine while also helping to protect hair from environmental damage.

Tamanu Oil
A rich, Southeast Asian UV-absorber packed with fortifying Omega-6 and -9, helps deeply hydrate hair, bump up shine, and banish brittle strands.

SmartRelease Technology
Our one-of-a-kind liposome delivery system, packs a punch by continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the cumulative effects of daily styling.