Joico Blonde Life Brightening Shampoo 300ml

An extraordinary Brightening Shampoo, free-from SLE/SLES Sulfates produces a luscious lather that lifts away dirt and oil. After a good rinse, your comb will slide smoothly and easily through soft, damp, clean-as-a-whistle strands.

Gently cleanses with rich lather

Free of SLS/SLES Sulfates*

Added softness and smoothness

Keeps blondes bright

Certified PETA Global Animal Test–Free (Learn more about the certification)

*Sodium Lauryl Sulfate/Sodium Laureth Sulfate

SmartRelease Technology
Packs our triple-powered, healthy hair ingredients inside an invisible liposome. This unique delivery system offers continuous release to the hair, protecting it against the recurring damage caused by daily styling and wear.

ARGININE
A naturally occurring amino acid crucial to hair’s strength. Products that include Arginine help protect hair and rebuild it from the inside out.

MONOI OIL
A rare, exotic blend of Coconut Oil and Tahitian Gardenia Flower, helps fight frizz and boost shine while also helping to protect hair from environmental damage.

TAMANU OIL
A rich, Southeast Asian UV-absorber packed with fortifying Omega-6 and -9, helps deeply hydrate hair, bump up shine, and banish brittle strands.