{"title":"BLEACH","description":"\u003cp\u003eBrowse our BLEACH collection. Hot Sale.\u003c\/p\u003e","products":[{"product_id":"schwarzkopf-blondme-bond-enforcing-premium-lightener-450g","title":"Schwarzkopf BlondMe Bond Enforcing Premium Lightener 450g","description":"\u003cp\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eBlondme Bond Enforcing Premium Lightener 9+ is a high-performance powder lightener. The integrated Bond Enforcing Technology protects the hair structure during the lightening process for minimised hair breakage. 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Its Tri-Lightening Complex ensures effective lightening, whilst the anti-yellow molecules eliminate yellow undertones. It offers 7 levels of lift, offering a variety of blonde results.\u003c\/p\u003e","brand":"WELLA","offers":[{"title":"Default Title","offer_id":44529255252067,"sku":"ziv1787962747104","price":1.64,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0634\/0968\/4579\/files\/wella-blondor-lightening-powder-sachet-30g_1.jpg?v=1787962752"},{"product_id":"wella-blondor-lightening-cream-200ml","title":"Wella Blondor Lightening Cream 200ml","description":"\u003cp\u003eBlondor Soft Blonde cream from Wella's lightening range makes hair look lighter. Special lipids surround each individual hair and prevent moisture loss. The cream is gentle on the hair and scalp, lightening the hair by up to 7 colour levels Apply the dye to unwashed hair. The time for it to work depends on the type of hair but, no longer than 50 mins. Then just rinse with water and wash out with shampoo. Maintain afterwards\u003c\/p\u003e","brand":"WELLA","offers":[{"title":"Default Title","offer_id":44529255284835,"sku":"oiv1787962746954","price":11.77,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0634\/0968\/4579\/files\/wella-blondor-lightening-cream-200ml_1.jpg?v=1787962752"},{"product_id":"open-air-pre-bonded-lightener-500g","title":"Open Air pre-bonded Lightener 500g","description":"\u003cp\u003eOpen Air Clay Lightener from Matrix is the perfect solution for your freehand and balayage services on every hair pattern. 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This ensures a true colour result. Shinefinityinity Glaze should therefore only be mixed with the special Shinefinityinity Bottle Activator for bottle application or Shinefinityinity Brush \u0026amp; Bowl Activator for application with brush \u0026amp; bowl.\u003c\/li\u003e\n\u003cli\u003eLasts up to 20 washes without hair damage.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"WELLA","offers":[{"title":"Default Title","offer_id":44529255415907,"sku":"kzl1787962760530","price":1.44,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0634\/0968\/4579\/files\/shinefinity-activator-brush-bowl-60ml_1.jpg?v=1787962764"},{"product_id":"premium-developer-30-volume-9-887ml","title":"Premium Developer 30 Volume 9% - 887ml","description":"\u003cp\u003eThe only developers you need for any Pulp Riot oxidative products. 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